Addison Duvall

Addison is the author of Food Identities, a blog that explores the crossroads of food, design, and culture. She's written some things, designed other things, and eaten a whole lot of food.

Latest posts

Top 10 Design Influencers You Should Know

Ever wondered who sets the trends in the design world? Meet the tastemakers—individuals who wield significant influence over the design industry. Th…

How To Charge Clients Any Amount You Want

Did you know that the current "market prices" for design are totally irrelevant? It’s true, and what’s more is that you absolutely don’t have to…

5 Truths About Revisions That Designers Don’t Want To Hear

Oh, revisions. We’ve all gotten them – I personally don’t know a designer on earth who doesn’t hate them, and I’ve read blog post after blog…

Is Less Always More? Getting To The Bottom Of Minimalism

We’ve been told time and time again that simple design is better than complex design. Everyone from Seth Godin to Steve Jobs has expressed their fee…

New vs. Current Clients – Which Are More Important?

If you’re a freelance designer serving a target market that seems to be shrinking or not providing you with quite enough business, maybe it’s time…

Designers: Why Flat Rates Can Raise Your Value

Plenty of designers have a set pricing strategy when it comes to charging clients for their work. Many prefer to charge an hourly rate, which is speci…

Maximizing Your Work Exposure to Ideal Clients for Freelancers

Have you wondered why, even after doing everything “right” — having a website, circulating through all the social media channels — you’re ju…

Do Designers Need to Explain Their Creative Process to Clients?

If you are a freelance designer, encountering a “designer client” is almost inevitable. This is the type of client who consistently offers unsolic…

How to Balance Marketing Yourself With Getting Work Done

We all know that marketing is vital to any freelancer’s career. Freelancing is a business, and if you’re not spending time growing your business, …

Do Designers Live In A Bubble?

It’s a provocative question, I know. The question of whether the design community is too insular is one that many in the design community have wonde…

When Does Brand Design Actually Matter?

As a brand identity designer, I often struggle with this question. Looking at companies like Apple, Dell, Google, and Amazon, which all started out wi…

How Bad Chemistry With Clients Can Break Your Career

As a designer, you have a lot in common with a chemist. That’s right; you experiment daily in your "lab," testing and planning out the perfect, most…